We're looking for a creative marketer

1. About the brand

We are launching a premium food supplement brand launched by Carotein, a Ghent-based biotech company founded by dr. ir. Norah Benmeridja, bioscience engineer (PhD, UGent) and MBA.

Our first product is a protein powder built on a different foundation than the rest of the category. Instead of whey or plant protein, it uses a complete, high-quality protein produced through fermentation using healthy microbes. It is naturally lactose- and dairy-free, contains prebiotic fibres for improved gut, and contains no sugar. This way, the brand is built on two pillars: cleaner health and cleaner planet.

2. Purpose of the role

The Creative Marketer is responsible for translating the brand and scientific proposition into campaigns that generate demand, and for holding the organic and paid strategy together as a single system rather than two separate channels.

This is the linking role in the marketing team. Brand and visual identity, organic content execution, paid media set-up and scientific content each sit with a dedicated person. The Creative Marketer defines what those specialists work on, why, and in what sequence.

3. What we are looking for

We are a small team, and we are aware that the standard marketing vacancy is a list of forty responsibilities across six disciplines.

What we actually want is a driving force and intrapreneur: someone who brings ideas and momentum, who does not wait for a brief, and who already has a view on what they would test in this market. The exact boundaries of the role are open to discussion. If your strength is concepting and brand direction and you would rather not manage a performance dashboard, say so and we will solve that differently. If the reverse is true, the same applies. We would rather build the role around what you do best than hand you a checklist you will half-execute.

Essential

• Demonstrable experience in food supplements, health, wellness,, beauty-from-within, or premium B2C food

• AI is a natural part of your workflow

• Mindset into a healthy lifestyle, feeling naturally comfortable around healthy food and sports

• Proven ability to develop campaign concepts from insight through to live execution

• Understanding of both organic social and paid media, and how the two interact

• Strong aesthetic judgement, with the ability to articulate why creative work does or does not function

• Comfortable working within a regulatory framework including health and nutrition claims

• Experience briefing and steering freelancers or external partners

• Professional working proficiency in Dutch and English

Desirable

• Experience in an early-stage or scale-up environment

• Agile and flexible mindset (our founder is chaotic ;) )

• French language skills

• Familiarity with DTC e-commerce, Shopify, and email/CRM as part of the funnel

• Experience with creator and micro-influencer partnerships

7. What we offer

• A diverse role in a brand at launch stage, with direct influence on how it enters the market

• A product with genuine scientific substantiation and a founder who can defend it

• Direct working relationship with the founder: short decision lines

• Flexible working arrangement, 2–3 days per week, freelance or employed

• Working from home and/or in the startup office (Meetdistrict Gent)

• Compensation discussed openly, based on experience and working arrangement

8. Application

Please send your CV or portfolio/ website to hello@microbialprotein.be, together with a short note covering:

1. One brand in health, wellness or premium food that you believe is doing it well, and why

2. One thing you would test for the brand in your first month

3. One random story you want to share about yourself to better understand your authenticity